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05

Why You Should Never Skip a Tire Rotation

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The cornering and rolling forces on each of your tires are different.  If you have a front wheel drive car, the power and most of the force is transmitted to the front tires while the rear tires pretty much just follow along like fixed wagon wheels.  A rear-wheel drive car or truck sends power to the back while steering forces are handled by the front wheels.  All-wheel drive and 4wd have their unique power, steering and cornering characteristics as well. 

The point is, your front left tire is going to wear differently than your right rear tire, or for that matter, any of the other tires vary at each corner of the vehicle because of the force and friction.Tire Rotation

The solution to this problem is tire rotation.  Tire rotation involves removing your wheels and tires from the car and putting them in a different position on the car.  Many times, your tire service center will take the time to re-balance the wheels and tires while they have them off the car anyway.  This process of rotation and re-balancing evens out the wear patterns on each tire, giving them a longer functional life.

Generally speaking, you should have your tires rotated every 5-6,000 miles.  But what if you don't?  Your tires and wheels will certainly stay on the car, rolling along for mile after mile without a rotation.  Why bother to have them moved around?

Well, for one, tires are expensive and failure to rotate them periodically is going to ruin them well before they reach their expected useful life.  If you keep applying the same force to your tire by leaving it, say, on the right front corner of the car, you're going to see deep tread damage in the typical wear pattern for that wheel position.  You may see wear on the inside edge, the outside edge, feathering on your sidewalls, a cupped shape in the center of your tread or lumpy, chopped tread. 

Whatever this deep wear pattern turns out to be, once it is there it cannot be repaired or rotated to fix it.  Like dentists often say, you can't brush away a hole in your tooth by being diligent. 

Unevenly worn tires can be dangerous, causing your vehicle to wander or pull to the side.  The cornering limit, creating enough force in a corner to break traction, will be significantly reduced which translates to poor handling when going around a curve.  At the very least, unevenly worn tires are noisy and make driving tedious.  And again, they can't be fixed.  Only replacement will solve uneven wear issues and that can get expensive.

Now, for the good news; tire rotation and balance is very inexpensive and does not take much time.  Some tire sellers even include periodic rotation and balance with your tire purchase.  Tire retailers are happy when you are happy and do not want to see you in their shop complaining about your short-lived, noisy tires when the problem could have been easily avoided with a quick rotation or two.

Categories: Tires 101 | View Count: (26) | Return

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The GOODYEAR SPRING PROMOTION EVENT is a manufacturer’s mail-in rebate. This is a consumer tire rebate event for select Goodyear tires. To qualify for this event, you must purchase your eligible tires between March 11, 2024, and the expiry date of June 30, 2024. One mail-in rebate form per sales receipt/invoice. Limit one (1) mail-in or online rebate per qualifying purchase, per visit. Limit one (1) rebate form per tire purchase, per envelope. Limit four (4) rebates per individual consumer, per promotion period. Federal and provincial taxes are calculated on the selling price before the rebate. Purchase of a minimum of a set of four tires is required to receive the full rebate amount. Rebates are also available per tire on a prorated basis with a minimum purchase of four tires and a maximum purchase of six tires per sales receipt/invoice. The consumer must submit the rebate form online or fill out and mail the form along with a copy of the original sales receipt/invoice to the address printed on the form postmarked on or before July 31, 2024. Offer is only open to residents of Canada and is only valid for tire purchases from a participating Canadian retailer that operates a retail location in Canada. This mail-in rebate offer cannot be combined with any other Goodyear rebate offer. This is a consumer rebate that also applies to business-to-business purchases, excluding tires sold to national accounts, government accounts, P&R accounts, secondary supply points, other retailers or any other delivery for the account of Goodyear. All sales receipts/invoices submitted must include detailed product and customer sold-to information to be eligible for rebates. The participating retailer is solely responsible for determining the selling price of the tires without direction from Goodyear. Visit goodyear.ca or see a participating retailer for more details. 


Eligible Tires:: Get a $120 rebate with the purchase of: Assurance WeatherReady®, Assurance ComfortDrive,Eagle Exhilarate®, Wrangler Boulder MT and Wrangler DuraTrac® RT.

Get a $75 Rebate with the purchase of: Assurance MaxLife, Eagle Sport All-Season Family (includes ROF and SCT), Wrangler AT Adventure w/Kevlar, Wrangler DuraTrac, Wrangler Steadfast HT, Wrangler Workhorse AT, Wrangler Workhorse HT.


Additional terms and conditions: Goodyear reserves the right to substitute a cheque of equal value in lieu of a Goodyear Prepaid Mastercard or Virtual Account at its discretion. Fraudulent submissions will not be honoured and may be prosecuted. Goodyear is not responsible for non-complying rebate submissions or for lost, late, illegible, postage-due or undeliverable mail. Non-complying rebate submissions will not be honoured, acknowledged or returned. Void where taxed, restricted or prohibited by law. All decisions made by Goodyear (or its authorized representatives) relating to the validity of any submissions are final and binding. This promotion is subject to all federal, provincial, and local laws and regulations. Retain copies of the materials you submit. 

Tire rebate will be issued in the form of one (1) Goodyear Mastercard® Prepaid Card or Virtual Account. Card/Virtual Account is issued by Peoples Trust Company under licence from Mastercard International. Mastercard is a registered trademark, and the circles design is a trademark of Mastercard International Incorporated. No cash access or recurring payments. Card can be used where Mastercard is accepted. Virtual Account can be used online or for phone/mail orders where Mastercard is accepted. Card/Virtual Account valid for up to 6 months; unused funds will be forfeited after the valid thru date. Card terms and conditions apply. 

 Kevlar® is a registered trademark of E.I. du Pont de Nemours and Company. 

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